Season 2025/26
Irish Rugby
The Brief
A new shirt and refreshed colour would be key for the new season. Again, the client was happy with the existing brand and only wanted subtle changes, preferring to save budget for ‘memorable moments’ where we could push the boat out.
The Insight
As with other seasons the amount of animated content had increased, both on and offline (this was on top of the matchday stadium content). It was always important to analyse and research trends and work on concepts during the limited off season, often working on solutions ahead of client requests as part of our own R&D.
The Results
Continuing momentum is a key part of what we do. You are always judged on increased engagement and standing still is just not an option. Keeping the commercial department happy is just as important as keeping the fans engaged and informed, and finding a vehicle which delivers both is a fine balance.
Increase in fan engagement
0
%
Impressions
0
M
Media Applications
0
