Pre Tour Hype
British Irish & Lions Rugby
The Brief
Two years out, to start building excitement for the tour. Looking at a series of key milestones to build momentum which engages fans and puts sponsors in front of them early on.
The Insight
There are a series of known milestones ahead of a tour departing. Coach appointment, shirt reveal, squad announcement and Captain announcement and the key is to stoke the fire and generate interest by pulling on the strong traditions and passion that revolves around the Lions whilst trying to engage a new fan base..
The Results
The 2017 Tour to NZ was the first fully social Lions Tour. Most current forms of social media were in play and the tour broke all records for engagement and signalled a firm understanding of their importance in the modern tour.
Database increase
0
%
Impressions
0
K
Engagement increase
0
%
