Lions Tour 2017
Lions Rugby Travel
The Brief
From the first point of contact through to arrival in-country and every experience throughout the tour, the customer journey needs to feel seamless, brand-consistent and make customers feel like they are part of the official touring party.
With the client operating on the other side of the world, and event materials often being produced while the tour is underway, the ability to work across time zones and coordinate effectively with suppliers both at home and overseas is essential.
The Insight
There are so many touch points during a tour of this nature and the tour amounts to a significant outlay for customers and is considered a bucket list / once in a lifetime trip. Our experience in this sector allows us to put ourselves in both our clients’ and their customers’ shoes and plan to exceed their expectations.
The Results
The 2017 Tour to NZ was a huge success. More fans, bigger and better events than before and changes in digital and large formats were met with well-received responses.
Increase in Sales
0
%
Travelling Fans
0
K
Venues Branded
0
