Season 2024/25
Irish Rugby
The Brief
Following on from the RWC the previous season, it was time to evolve the brand once more. Not back to the drawing board, but a revised look, whilst keeping a lot of the existing elements (colours, effects, brand architecture). This would kick in from the start of the Six Nations so we didn’t want to lose our audience, merely draw a line under RWC and move forwards. Another factor for consideration was that towards the end of the year the IRFU would be celebrating their 150th Year with a game against Australia and there would need to be a brand differential for this match and the build-up and promotion to it.
The Insight
We retained the font and shamline, the colours and backgrounds but evolved the Triskele element. Where we worked hard was on the composition of some of the regular uses such as Matchday, Team and others that appear over the period as well as increasing the amount of animated content to enhance the proposition. For the 150th Year brand we added a gold element to the design to reflect the design on the shirt, and this was translated for both social and in stadium uses on the big screens and LED perimeter boards.
The Results
As with each pervious season, engagement figures rose and sponsors were happy with their appearance stats.
Events / Tournaments
0
Media applications
0
Increase in Engagement
0
%
