RWC 2019
England rugby travel
The Brief
Adhering to RWC brand guidelines whilst retaining the client’s voice was crucial here. The key USP of the client was that they weren’t just offering ticket-inclusive packages to watch England play rugby, they ARE England Rugby and they are an official travel agent of the RWC.
The Insight
With an 18-month sales window it was important to be able keep the many targeted campaigns fresh and able to cut through a busy in box. As the tournament itself approached, this then changed to event support, with countless applications from stationery to large format event, both digital and print. This all needed to reflect the status of the product (exclusive access and official) and its price point, and the fact that Japan was a new and exciting destination for the tournament
The Results
Record sales and a consistent branded customer experience were both well received by client and customer alike. Every RWC cycle sees sport, technology, trends and expectations progress by four years and it’s important to make sure that our approach reflects this so that the client and customers feel like they are getting value for money.
Email Campaigns
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Increase in Sales
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Increased database
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