2022 Olympic Sevens
Irish Rugby
The Brief
For this project we needed clear separation from the IRFU. This was an Ireland Olympic Team and the IRFU had no real control over it apart from supplying the players. No sponsors, no IRFU logo but it would be appearing on all IRFU channels.
The Insight
To highlight the change we went for a different colour palette and image treatment. Whilst we carried over the Shamline font we also included a hand drawn font to add a lightness to the campaign.
The Results
The campaign hit all of its targets in terms of numbers and flirting the difficult tightrope of meeting brand requirements from Team Ireland. It didn’t distract from other IRFU properties that were visible at the time and added content helping viewing figures during the period.
Assets created
0
Impressions
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K
Traffic increase
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