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Secret squirrel (well, lion)

In a North London photo studio in early September the top-secret operation began to shoot the new Lions Jersey. Our objective was to come away with a quantity of images that could be used over the coming months once the shirt had been launched in November. There was also the fact that although we would be using a professional player as our model, we would not be able to show their identity as the make-up of the squad would not be known for six months and there are strict guidelines on player usage in terms of nationalities and prominence so these images need to get round those. The shoot, and subsequent creative treatment, allowed us to have a library of imgery fit to use in the lead up to the 2017 tour.

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