Making a splash
This weekend sees our latest campaign for the Barbarians come to life at Twickenham Stadium when the invitational side takes on England.
We launched the first stages of the Barbarians v Argentina campaign a few months back with national press, email, social media and online assets and on Sunday we get things moving, quite literally, with the animated Twickenham Stadium graphics, as we gain access to the big screen and LED perimeter boards during the match.
As with all projects, we considered at the outset how the creative could be be brought to life to add impact if the opportunity arose further down the line (as it so often does, due to last minute availability of outdoor digital signage). Our forward-thinking and awareness of developments and opportunities has benefited numerous clients over recent years in this way as digital media eats away at print’s former dominance, particularly with outdoor and public transport space.
If you happen to be at Twickenham on Sunday you’ll be able to see the fruits of our labor, not to mention a cracking game of rugby…
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