Frightening success
We love it when a plan comes together, and that’s just what’s happened at Leinster with the launch of their multi-platform promotion of their home game against Edinburgh Rugby on 31st October.
Ideas for the Halloween campaign started flowing back in late July when we were briefed by the marketing team on their focus areas for the season ahead. Armed with the knowledge of their key matches and events, we were able to put together a creative plan comprising of key images and messages for everything from matches to awards dinners, retail offers to the season ticket campaign for 15/16. This was followed by an exhaustive photo-shoot getting all the player shots we needed in one hit, minimising costs to the client and demands on the players’ time. This also meant that the marketing team could concentrate on their day-to-day tasks knowing that we always had our eyes further down the line, something which is so important during a busy and frantic season.
The Halloween creative was a fun one for us to do and allowed us a departure from the more serious, rugby-focussed creatives used for many of the other events. For Leinster, the Halloween game is a real event, aimed at families, students and friends looking for a night of spooky entertainment alongside the main spectacle of the rugby itself, with fancy dress competitions, Halloween games and fire performers among the activities planned.
As well as preparing creative for their standard internal channels (website, e-shots, social media, Big Screen and printed media), we also produced a digital campaign to coincide with the printed adverts appearing in the national press.
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